• Why was Jewish Rock Radio created?
• What is the target demographic of Jewish Rock Radio?
• Who decides what music is played on Jewish Rock Radio?
• How do listeners access Jewish Rock Radio?
• What does Jewish Rock Radio programming include?
• How does Jewish Rock Radio generate revenue?
• How does Jewish Rock Radio pay artists?
• What is the JRR Player?
• What is the free JRR mobile app for iPhone, iPad, and Android phones; How do I get them, and how do I use them?
• How can I play Jewish Rock Radio in my car?
• How can Jewish listeners, artist, sponsors, and music distributors help Jewish Rock Radio?
• What are the opportunities for businesses, secular businesses, or Jewish music artists to advertise on Jewish Rock Radio?
• What value does Jewish Rock Radio offer to sponsors of Jewish Rock Radio?
WHY WAS JEWISH ROCK RADIO CREATED?
Jewish Rock Radio was launched to provide a mass communication channel utilizing the power of music to attract, inspire, entertain, and educate Jewish youth while providing information about a variety of meaningful engagement opportunities for Jewish youth. Jewish Rock Radio serves as a ‘missing link’ in the Jewish world providing a channel:
– To expose new and established Jewish artists. Jewish Rock Radio also provides education for artists to professionalize their music and marketing.
– For Jewish youth to share their experiences with each other about a variety of national Jewish programs in which they have participated.
– To inspire and create a ‘path’ for Jewish youth to participate in Jewish life as Jewish composers, performers, song leaders, and teachers.
– For Jewish organizations, Jewish businesses, and Jewish music distributors to have an international marketing and publicity mechanism in the Jewish world.
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WHAT IS THE TARGET DEMOGRAPHIC OF JEWISH ROCK RADIO?
JRR targets massive numbers of Jewish youth in religious schools, day schools, camping, youth groups, and colleges with a particular focus on affiliated and unaffiliated tweens, teens, and young adults in the US. While the programming of JRR is primarily aimed at an audience of teens through college-aged listeners, it is expected that adults from 25-60 will occupy a strong block of listenership.
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WHO DECIDES WHAT MUSIC IS PLAYED ON JEWISH ROCK RADIO?
The JRR Youth Advisory Board (tweens and high school-aged youth) and the JRR Senior Youth Advisory Board (college-aged and post-college twenty-something) determine the selection of music played on Jewish Rock Radio. JRR utilizes a confidential online music jukebox to expose Youth Advisory Board members to a wide variety of Jewish music for their consideration. Through a blind survey process, JRR Youth Advisory board members report their selections, favorite Jewish artists, and offer a wide-range of feedback on a variety of topics surrounding Jewish Rock Radio. JRR also receives musical feedback and suggestions from a variety of sources through the www.jewishrockradio.com website request form and by word of mouth.
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HOW DO LISTENERS ACCESS JEWISH ROCK RADIO?
Jewish Rock Radio is available where Internet is available. Listeners can access JRR through their computers or mobile devices. There are JRR mobile applications available for iPhones and Android phones. Listeners can find JRR at www.jewishrockradio.com or sponsoring websites that will host the Jewish Rock Radio ‘portable player.’ Listeners will also hear JRR in their cars, synagogues, camps, youth groups, Hillels, JCCs, offices, and homes.
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WHAT DOES JEWISH ROCK RADIO PROGRAMMING INCLUDE?
Initial JRR programming features the following programming segments:
Jewish rock music
Top Jewish rock artists from the US, Israel, and the rest of the world.
Jewish Youth Interviews
Interviews with Jewish youth (teens – young adults) from local communities throughout the US talking about exciting ways they are engaged in Jewish life. Interviews often center around national Jewish programs in which they are involved and the impact these programs have had on their lives.
Emerging Jewish Artists
JRR features new, up-and-coming Jewish rock artists who are not yet established in the Jewish world creating extraordinary opportunities to inspire and expose young aspiring Jewish artists.
The JRR ‘Classic Spin’
Classic songs featured by leaders in Jewish music typically recorded before the year 2000.
Jewish Rock Rockappella
JRR features Jewish college a cappella groups from colleges and universities throughout the United States.
JRR features short 10-15 second recognition spots for organizations, businesses, and individuals who support Jewish Rock Radio.
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HOW DOES JEWISH ROCK RADIO GENERATE REVENUE?
JRR sustains operations on a combination of philanthropic and operational revenue. Ongoing philanthropic support comes from synagogues, lay leaders, local and national Jewish foundations, and JRR listener support. Operational revenue is generated from listener support, sponsorships and advertisements on JRR broadcast, the JRR website, and the JRR music player. Additional revenues result from sales of JRR merchandise.
View Sponsor Advertising Opportunities on JRR. ↑ back to top
HOW DOES JEWISH ROCK RADIO PAY ARTISTS?
Jewish Rock Radio is fully committed to strictly adhere with all U.S. laws and regulations governing Internet radio broadcasts. All legal US-based radio stations pay music licensing fees to SoundExchange (for use of the recordings), as well as ASCAP, BMI, and SESAC (for public performance of the songs). These licenses facilitate paid, legal streaming of any music from these catalogs, limited by the Digital Millennium Copyright Act (“DMCA”). Under the DMCA, webcasters are entitled to these licenses only if their playlists comply with certain requirements, called the “sound recording complement.” For example, songs cannot be available on-demand, and no more than four songs by an artist can be streamed on the same station within any three-hour period.
In the United States, SoundExchange is the Digital Performance Rights Organization that collects and distributes royalties on the behalf of sound recording copyright owners (typically record labels). For proper payment for the public performance of their recordings on Jewish Rock Radio or any other Internet radio station, record labels or independent artists should register with SoundExchange. The amount of dollars sound recording copyright owners recognize from streaming depends on how often the songs are played, and the number of people listening to each performance.
ASCAP, BMI, and SESAC are the Performance Rights Organization that collects and distributes royalties on the behalf of song copyright owners (i.e. writers and publishers). For proper payment for the public performance of their songs on Jewish Rock Radio or any other Internet radio station, song writers should register with one of these three major Performance Rights Organizations. Again, the amount of dollars song copyright owners recognize from streaming depends on how often the songs are played, and the number of people listening to each performance.
WHAT IS THE JRR PLAYER?
Bring some of the excitement JRR offers to your congregation, artist, Federation, or camp’s website by installing the JRR Player. The JRR Player can make your website more dynamic and relevant, especially for younger website visitors, who can listen to cool Jewish music while they browse your site. This often results in visitors browsing longer!
When a visitor clicks on the JRR Player, it will play cool Jewish music. All visitors remain on your site; visitors are never redirected to any other site. Many congregations already use the JRR Player, as well as all URJ camp websites and dozens of Federations throughout the country. Getting the JRR Player widget on your site is quick and easy. Click here to get the JRR Player for your site. All you have to do is enter your info and we automatically send you simple code to install the JRR player on your site.
WHAT IS THE FREE JRR MOBILE APPLICATION FOR IPHONE, IPOD TOUCH, IPAD, AND ANDROID PHONES, HOW DO I GET THEM, AND HOW DO I USE THEM?
JRR mobile applications for iPhone, iPod Touch, iPad and Android phones allow you to listen to Jewish Rock Radio wherever you are…for FREE!
To get your FREE JRR mobile app, simply go to the App store on your iPhone, iPod Touch, or Android phone, and search “Jewish Rock Radio” under the general or multimedia section. Once on the Jewish Rock Radio app page, click “Download” and your app will begin downloading immediately. Once you have opened the application on your mobile device, simply click the green play button, and allow a few seconds for the stream to load. You are now listening live to Jewish Rock Radio! You can use your Jewish Rock Radio mobile application to directly link to JRR’s official website, JRR Facebook, or JRR Twitter. You can also use the JRR mobile application as an alarm clock to start playing Jewish Rock Radio at any time you designate. Have fun!
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HOW CAN I PLAY JEWISH ROCK RADIO IN MY CAR?
Playing Jewish Rock Radio in your car is easy! Here’s what you’ll need:
– The FREE JRR mobile application on your mobile device (or access to www.jewishrockradio.com)
– A 1/8″ to 1/8″ cable (normal headphone to headphone cable – you can buy one at any electronics store)
– Auxiliary input on your car stereo (looks like a headphone jack on your car stereo)
To play JRR in your car, follow these steps:
1. Install and launch the FREE JRR mobile application (make sure to click ‘play’) OR go to jewishrockradio.com and click “Listen”
2. Connect your mobile device to the auxiliary input on your car stereo
3. Make sure the mode (FM, AM, CD, Satellite, etc) of your car stereo is set to the auxiliary setting (commonly referred to as “Aux”)
You are now playing Jewish Rock Radio while you drive. Have fun!
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HOW CAN JEWISH LISTENERS, ARTISTS, SPONSORS, AND MUSIC DISTRIBUTORS HELP JEWISH ROCK RADIO?
Jewish Rock Radio thrives on listenership. Listenership provides the foundation for Jewish Rock Radio. As listenership grows, JRR will be able to provide more extensive programming and attract greater support and sponsorship. Organizations and individuals can support JRR by sponsoring/underwriting JRR programming and spreading the word about Jewish Rock Radio through social networks, mailing lists, friends, and family. To learn more about how you can help Jewish Rock Radio, please contact Hannah Pearlman by phone at 314.991.0909 or email.
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WHAT ARE THE OPPORTUNITIES FOR JEWISH BUSINESSES, SECULAR BUSINESSES, OR JEWISH MUSIC ARTISTS TO ADVERTISE ON JEWISH ROCK RADIO?
A JRR advertising/sponsorship presents a unique and broad-reaching platform for Jewish organizations, artists, and secular businesses to build message, brand and mission awareness and loyalty for a highly engaged Jewish audience.
JRR professionals can customize a sponsorship package within your budget that synchronizes a combination of JRR platforms including:
– On-air sponsor spots
– Custom, sponsor-branded website banners on www.jewishrockradio.com
– Custom, sponsor-branded banner on Jewish Rock Radio iPhone and Android mobile phone applications
– Custom, sponsor-branded Jewish Rock Radio ‘portable player’ on the sponsor website
– Live event promotions
Click here to download the JRR advertising/sponsorship packet with detailed information about powerful Jewish Rock Radio sponsorship benefits and opportunities.
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WHAT VALUE DOES JEWISH ROCK RADIO OFFER SPONSORS OF JEWISH ROCK RADIO?
As a vibrant digital home of Jewish culture and engagement, Jewish Rock Radio offers a scope and reach that is far greater than most print and website platforms available in the Jewish world. 2/3s of general online radio listeners are adults – the primary influencers of household purchasing decisions. Youth are listening to JRR and so are their parents.
Sponsorship also provides a wonderful opportunity for individuals and businesses to express support for JRR, a groundbreaking media channel inspiring and engaging thousands of young Jews. Listeners view JRR sponsors as like-minded, credible, trustworthy, and committed to Jewish community, culture, and engagement.
JRR recognizes advertisers and sponsors through JRR social networks including the JRR weekly newsletter, JRR Facebook, JRR Twitter and the www.http://www.jewishrockradio.com sponsors webpage.
Download the JRR advertising/sponsorship packet with detailed information about powerful Jewish Rock Radio sponsorship benefits and opportunities.
Contact [email protected] for more information about your marketing goals.